PROFESSIONAL SUMMARY

A seasoned creative leader, brand, and strategic expert with over 25 years of experience in Advertising, Sales, Marketing, including key roles in delivering 360 campaigns, branding for world leading brands in sectors extending from financial, entertainment, property, investment, tech, sports, fashion, gaming, luxury goods, health & fitness, and insurance.

 

 

Skills

A great communicator, with a passion to lead and organise projects, collaborate and constantly update knowledge on the latest industry tools and trends. All whilst motivating teams and sharing my experience, to create a healthy and rewarding work culture for a business. 

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I bring a focus on optimising and streamlining process, but never sacrificing the drive for creative excellence. I can be trusted as a staunch brand guardian as well as being able to maintain quality relationships with clients and stakeholders. I will champion inclusivity and personal development amongst the team.

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I always seek to be a key player in an atmosphere of growth and ambitions of leading or pioneering more effective creative environments that embrace technology from conception tools like Mid Journey, to ai automation and performance marketing for optimisation. I follow the latest trends and technologies from social media, ecom to the sphere of fast advancing Web3 possibility.

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“Taking calculated risks and seeing beyond the present has always excited me, as well as increasing my skills and insights. I believe in huge success and wealth creation, arriving from incredible people who not only believe in the founders’ vision but who have the talent to execute it together.”

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Interests

I have CHEK and other certifications that demonstrates my expertise in holistic health & fitness, which I incorporate into my creative vision and strategy. I also have a Passion for Property, investing, adding value and design.

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I was a high achieving athlete in my youth excelling in football, which I love, following Liverpool, as well as rugby, boxing, MMA, and tennis, which is my focus these days. Song writing, production and music is my other main passion, as well as the art and culture surrounding artists and albums.

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Favourite films include ‘Gladiator’ and ‘Shawshank Redemption’, but I am also a sucker for the Bond franchise and any stylishly or intelligently crafted plots, like ‘Usual Suspects’ or visual spectaculars like both ‘Blade Runners’. I appreciate quality design, creative thinking, and innovation in this sector.

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WORK HISTORY

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CREATIVE | AI STRATEGY + AUTOMATION LEAD

ENTAIN 2021-to now

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Played a key role in the end-to-end redesign and streamlining of FTSE 100 company, Entain’s creative ecosystem, integrating AI and automation to optimize workflows for high-turnover TTL asset production. Spearheaded the advancement of creative excellence by mentoring teams, refining workflows, and implementing best practices. Contributed to the successful rebranding of major brands including Ladbrokes, Coral, and Foxy Bingo, Fanzone, VSVR, and LIVE, as well as developing gaming products and branded magazines. 

Art direction for major photoshoots and campaign assets, integrating UI product design to align with the conglomerate’s overarching creative strategy. Managed and mentored creative teams, fostering collaboration across multiple departments to implement scalable systems, processes, and methodologies that enhanced production efficiency and creative excellence.

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Clients included: Entain, Ladbrokes, Coral, Bwin, Foxy Bingo, Gala Bingo

 

 

FREELANCE ART DIRECTOR & MARKETING CONSULTANT
FREELANCE 2020-2021

 

I worked with various clients involved in investment including building multi-lingual assets for a family office as well as rebranding for a M&A roll-up. I also produced marketing materials for companies in property development and wholesale who were either marketing products to sell, disposing of real estate stock or attracting investment to huge projects.

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Leveraged multiple marketing strategies, augmented by Facebook, and google ads as well as improved systemisation. I also consulted on optimising branding and positioning, made sales calls, built sales funnels and submitted technical drawings and reports for planning gain for investors, including a joint-venture that I negotiated.

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Clients included: Jingsheng, VKP, Premier Property, Whitebox, Proper offer, Opulus, Griffin

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DIRECTOR
ELYSIUM PROPERTY 2019-2021

 

Successfully flipped a couple of property developments, including a large commercial conversion, working with investor partners. Designed residential aspects and collaborated with project managers to ensure timely, budget-conscious delivery. Gained hands-on experience across acquisition, design, execution and sale.

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DIRECTOR AND CO-FOUNDER
MIRRACLE 2018-2020

 

Devised and executed business strategies to achieve short and long-term goals for my concept - with application of agile methodologies for a 'deep personalisation' product, that knows the user better than they know themselves.

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Designed the product, including the vision for the hardware aspect, oversaw the start-ups business operations and vision of the product, coordinating with a team of programmers and researchers whilst leading the UI UX development. Spearheaded the process of developing the brand and brand assets. Cultivated strong professional relationships with key industry players and investors.

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CREATIVE STUDIO MANAGER
VCCP LONDON 2016-2019

 

I managed the evening Shift Creative team and their workload ensuring high standards of the high-volume production of TTL and presentations. Assisted with quality management systems, audits, and procedures for the combined studios. This included hands-on image correction, compositing key imagery, as well as supporting pitch teams creatively.

Clients included: Cadbury’s, Domino’s Pizza, Molson Coors, Royal London, Transport for London.

 

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SENIOR CREATIVE

VCCP LONDON 2009-2016

 

Art direction and design on various successful award-winning campaigns from concept to production. Collaborated on big rebrands and organised creatives teams on regular big pitches, which supported the massive growth of this agency.

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Clients included: O2, Canon, McClaren, easyJet, Coors, Shell, ComparetheMarket.com, Teva, Dunhill

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CHEK CERTIFIED PEAK PERFORMANCE COACH & MARKETER

PEAK PERFORMANCE 2008-2010 (P/T)

 

Utilised exceptional expertise in delivering service to partner with top coaches, assist in their marketing, as a lifestyle coach & certified fitness coach to high-net-worth clients. Ran events and delivered proactive support to customers for body transformations, self-image, relationships, health / well-being, and positivity. Developed training courses and events to support leading life coaches.

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Partnered with several industry leaders and produced (creating, scripting, shooting, editing) a series of training materials in the form of Digital media to produce positive tangible impact for customers.

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Clients included: Vivienne Talsmat, Rejuva, Lazo, Bert Rowley

 

 

FREELANCE PHOTOGRAPHER, VIDEOGRAPHER,
RETOUCHER AND DIGITAL DESIGNER

SAATCHI / MCBD / VARIOUS 2007-2010

 

Hi-end large format image composition and retouching, plus typography ensuring flex TTL and alignment with 360 campaigns. Manipulated film and video footage using modern editing techniques. Inserted sound effects, music, graphics, and special effects. Implemented best practices for high-end retouching including composites and adapts. Conducted photoshoots for several models, actors, brands, and products. Shot video promos and designed websites for diverse businesses.

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Clients included: Mercedes, BMW, P&O Cruises, Chelsea Penthouse, Triumphant, McDonalds

 

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ART DIRECTOR & CREATIVE RETOUCHER

JOSHUA 2006-2008

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Completed retouching of high-resolution digital files. Reviewed new photography and colour corrections. Collaborated with CD, account execs, creatives, and production departments to deliver optimal results and multiple campaigns and rebrands including UK Post Office, whilst managing a small team of designers and retouchers. Upgraded production principles, proofing, and quality checking systems to produce high-quality work. 

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Clients included: The Post Office, British Airways, Coca Cola

 

 

SENIOR CREATIVE & IMAGE RETOUCHER

TBWA 2000-2005

 

Working closely with head creatives in developing brand campaigns from concept, reviewing photoshoots, to high end image retouching, composites, design, typography, adaptations, and art working. Extensive retouching, large composites, colour corrections of large format ads as well as co-ordinating a small team of designers.

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Clients included: Playstation, FCUK, Nissan, Bombay Sapphire, Wonderbra, Dove, Marlboro

 

 

CREATIVE PRODUCTION

START DESIGN 1998-2000

 

Concepting, branding design, Magazine design and production, including art working Virgin print magazines. 

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Clients included: Virgin Atlantic, Virgin Trains, Trainline

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UNIVERSITY OF SOUTHAMPTON

HIGHER NATIONAL DIPLOMA, DESIGN & APPLIED ARTS 1993-1995

NATIONAL DIPLOMA, ART 1991-1993

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REAL ESTATE BUSINESS TRAINING

SUCCEED IN PROPERTY

PREMIER PROPERTY

TOUCHSTONE

WHITEBOX

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MUSIC PRODUCTION & SONGWRITING

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